During a marathon, you put your foot on the ground more than thirty thousand times: the choice matters, even during the Black Friday of women's shoes. Road running, trail and spikes for athletics, the discounted models are sorted by brand for quick comparisons.
Enter your shoe size as soon as you arrive: the list will then only show what is available in your size.
The women's and unisex models on sale are gathered here: road shoes for jogging and competition, trail shoes for paths, and a few hiking models for outings in the mountains. The women's versions incorporate the technologies of the men's models, with a fit that is suitable for the female foot.
Asics is one of the big names in Japanese running. Its Gel-Nimbus offers thick cushioning for neutral strides, its Gel-Kayano provides support for overpronating strides, and its Novablast offers a nice bounce when pace varies.
At adidas, the Supernova supports joggers, while the Adizero family, from the Evo SL to the Adios Pro, aims for speed. Hoka, founded in Annecy by two former Salomon employees, has built its reputation on high, comfortable soles, like that of the Clifton.
Brooks outfits the Adrenaline GTS with its GuideRails, lateral supports that limit excessive foot movement. Puma offers its Nitro foam from the Velocity Nitro for training, to the more responsive Deviate Nitro.
For the mountains, La Sportiva brings its Italian know-how with the Prodigio, designed for ultra races, and the Bushido, more precise on technical terrain.
A narrow foot floats in a shoe that is too bulky and ends up rubbing. A wide foot, on the other hand, suffers in a narrow forefoot, especially towards the end of a run. Some brands offer their flagship models in multiple widths: read the product details before choosing.
If you’re looking for space for your toes, wide forefoot shoes, like those from Topo Athletic, are an option. Also consider lacing: a looser lace at the front can relieve a wide foot without changing size.
In trail running, the sole makes a difference: deep lugs for mud, shorter and more numerous for dry paths and rock. A protective plate underfoot prevents discomfort on rocky terrain. A waterproof membrane keeps your foot dry in dew and puddles, but it breathes less well when it’s hot.
Good deals don’t disappear with Black Friday. The selection of special offers for women is available all year round, and the Clearance page collects end-of-line items. To see the latest models added to the catalogue, keep an eye on the new arrivals for women. Then there will be the holidays, followed by the winter sales.
A light and dynamic shoe, without going for a full competition model. The Velocity Nitro from Puma is good for training, while the Deviate Nitro suits faster sessions. Both are on the page Black Friday Puma.
The Clifton is a cushioned, versatile road shoe, while the Speedgoat is a trail shoe with a textured sole for paths. Choose based on your main terrain, on the page Black Friday Hoka.
Check the wear on your current pair: a worn heel on the inside often indicates a foot that rolls inward. In this case, a supportive model like the Wave Inspire will help over time. It is listed on the page Black Friday Mizuno.
For a day hike on a trail, yes: it is lightweight and has good grip. For alpine terrain or a heavy pack, a more supportive hiking shoe is preferable. The Terrex range on the page Black Friday adidas covers both uses.
Each brand builds its shoes on its own lasts, and size equivalents are not the same. Measure your foot in centimetres and refer to each product guide. For example, compare a Guide on the page Black Friday Saucony with your current pair.